| Members will operate within the law, and specifically within the sale of Goods Act and will comply with the British Codes of Advertising & Sales Promotion Practice and any other applicable advertising Code. Members will ensure that where products are offered to the general public VAT inclusive prices will be clearly indicated.
Members must not trade in counterfeit goods. Any member admitting to doing so, or being found guilty of having done so will be expelled from the Association.
Members who admit or are proven to have stolen Intellectual Property of any type or by any means will be expelled from the Association.
Members who admit or are proven to have encouraged or knowingly enabled their customers to commit theft of Intellectual Property by any means will be expelled from the Association.
Members should not, in their advertising or marketing, make direct damaging reference to the products or services of any competitor, whether or not that competitor is a Member of the association, unless the Member concerned is prepared to substantiate such references. Where performance comparisons are used the Member must make every effort to ensure that comparisons are fairly based, including both price and performance information as well as any relevant specification differences. | 
Contract Information
